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The 4 Components of Effective Business Storytelling
With today’s advanced communication technologies, business leaders often neglect the importance of crafting a foundational business story. It has become easier than ever to lose sight of core...
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The Really New Rules of PR & Marketing
Worthwhile reading from David Meerman Scott Listening to the webinar with David Meerman Scott (@dmscott) hosted by MarketingProfs today reinforced the speed of change in the PR and marketing arenas....
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3 Approaches for Using Storytelling to Drive Business Results
Having the right stories and knowing when and how to tell them is crucial for anyone who aspires to lead or persuade. The second installment of our On-Air Storytelling Series “Power, Persuasion and...
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Storytelling: Persuasion That Moves & Engages
Last week, PR Newswire and CommPRO.biz hosted the second part of the Google+ Hangout On Air Storytelling Series. The discussion was led by Michael Pranikoff (@mpranikoff), global director of emerging...
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Market Your Marketing
Content Marketing World kicked off this morning with Jay Baer (@jaybaer), author of Youtility. The top-rated speaker of CMW last year, Jay didn’t disappoint today. Echoing the themes of his book, Jay...
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Q&A: How to Incorporate Tumblr Into Your Marketing Campaigns
Dear Q&A Team, My manager has assigned me the job of looking into new social media platforms that we can add to our marketing campaigns. I have been trying to learn about Tumblr and its...
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The Future of Sponsored Content: 3 Scenarios for Success
According to this study, audiences are as likely to read sponsored content as they are to read editorial content. Sponsored content appears to be undergoing a renaissance. Called native advertising,...
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The Q&A Team: The Benefits of Event Sponsorships for Businesses and Non-Profits
Here's a graphic on how sponsorship's are helping businesses ow.ly/i/5Krf2— SponsorMatch (@SponsorMatchOrg) June 04, 2014 Events are a primary method for nonprofits to raise money for the causes that...
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Mapping Communications Strategies to Resonate with the New Buyer
Source: Forrester Research Inc. One piece of content is not all encompassing for the vast and complex audience that makes up your target consumer base. Each stage of the buyer’s journey is comprised of...
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Striking Out ALS, One Ice Bucket at a Time
If you have logged into Facebook over the last couple of weeks, you most likely witnessed many of your peers dousing themselves in ice water in the name of charity. At the time of writing on August...
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